How We Began
After visiting several of the world’s finest resort and destination spas, founder Rusty Bittle, desired to create a luxurious spa environment in his hometown. He envisioned an extraordinary place, where clients could retreat, relax, and rejuvenate in pure luxury. Rusty teamed up with some of Knoxville’s best designers and builders, and in November 2009, Pure Luxe Salon, Spa & Medspa was opened. Then in June 2018, Pure Luxe was purchased by locals Tim Varney and Blake Henry, who are excited to continue what Rusty started.
Our mission is to provide luxury, client-focused salon, spa, and medical spa treatments that far exceed the service standards of any other beauty industry establishment in East Tennessee. We believe that our team of friendly professionals, state-of-the-art 9,000 square-foot facility, serene environment, and ability to offer such a vast service menu in a single location differentiate us from other salons, spas, and medical spas in the Knoxville area.
1. We provide a luxury experience that focuses on the senses to our clients at every touch-point.
2. We are committed to going above and beyond to serve our clients before ourselves.
3. We offer a full-range and innovative service menu that is provided by a team of educated professionals.
4. We practice honor, initiative, and professionalism in order to foster team unity.
5. We partner with likeminded brands that offer the highest quality products and equipment.
6. We create wealth for our company and team through profits and goals.
I went to Pure Luxe for the first time today and absolutely LOVED it! The one-hour massage I received from Sarah was fantastic! The music added to my relaxation and the aromatherapy she used was perfect. I hope to return for more massages in the future! I also got a mani/pedi afterward and those were equally impressive. I chose to upgrade to gel for my fingernails, and I'm in love with the color my nail therapist (Summer) helped me find. I had a 5-star experience and will recommend Pure Luxe to family and friends for special occasions or just for a day of self-pampering.
I moved to Knoxville two years ago from the Charlotte area. I tried several salons without success before finding Pure Luxe. The other services I received in Knoxville left me feeling like I should drive back to Charlotte for haircare. I was greatly relieved when I found Pure Luxe and especially Amy! I've been a client for about a year and wouldn't go anywhere else. Amy is amazing! I have roots done every 4 weeks and a cut with my root touch up every 8 weeks. She's also done some highlights which are beautiful. Her cuts and color are perfect every time. I wouldn't trust my hair to anyone else.
Since having my first service and joining as a Spa Member, I have been thoroughly impressed with the Pure Luxe staff and its facilities. In today's world, people are quick to criticize and slow to give praise. Each member of the Pure Luxe staff I have met has been extremely courteous and caring, making sure that my experience is always positive and lasting. As a key manager in business, I also understand the importance of receiving feedback. Honestly, I do not know of anything I could pass along as constructive feedback, as I believe your business's customer experience is second to none. Thank you for your exemplary service. I continue to enjoy being a Pure Luxe client!
I had an excellent experience at Pure Luxe. I really needed a massage so I called and they got me in on the same day. I thought I was just going for a massage, but walking in was like entering a different world. Everything was pristine, nothing dirty or cluttered. For me, attention to detail, like clean fresh towels and soft lighting, make or break a spa, and Pure Luxe definitely takes care. The staff was friendly and helpful. I got to use the dry sauna and relax in the lounge before my appointment. The masseuse asked me what essential oil I liked and made sure I was comfortable, but didn't talk excessively so I could zone out. I will definitely go back and have already told several friends that they should go. I would highly recommend it.
I highly recommend Jennifer! She transformed my hair after a horrible hair accident with another salon. It’s unbelievable how healthy my hair is now, and the shade of blonde is perfect!!! For the first time in years, I actually love my hair! They use the best products — love the Oribe line! I love how she braids my hair like Kim K’s and uses my favorite products, so when I take it out I can rock the kinky hair! She really is the best!!! The other stylists are highly qualified as well. I've also had massages and waxing and some injections — Botox and Juvéderm. Chelsea and Inara are the best! Everything about this place and every service they offer is amazing! The est salon in Knoxville and the surrounding areas, for sure!
I highly recommend Amy Bullock as a stylist. When I couldn't schedule an appointment with my usual stylist I went to her after a friend recommended her to me. I have really, really thick curly hair that falls below my shoulders. I needed my roots colored, my highlights refreshed, and a haircut. Amy worked swiftly and chose the perfect base and highlight colors for me. She suggested that I try a different haircut, and I am so pleased with the results! My usually thick and heavy hair feels lighter and healthier. Amy and one of the Guest Services employees, Katherine, were both super accommodating when it took much longer than expected to finish my hair and so generously stayed almost two hours after the regular closing time! Amy even made some recommendations on how I could space out my hair treatments to make them more affordable. I will definitely be returning to Amy for my next appointment!
I live in Sevierville and drive to Pure Luxe for the beautiful spa and salon. The spa is so relaxing and the staff are professional and friendly and make your experience exceptional. I love the convenience of using the spa and salon in the same day. I have enjoyed it so much that I joined as a Spa Member. The medical spa is also exceptional. The nurse explains the procedures and shows you your progress as you proceed through the process. I highly recommend Pure Luxe. You walk in the front door and feel like you are royalty during your total visit!
Amy Bullock is very professional, thorough, and listens carefully to your preferences. The entire staff is courteous and provides niceties such as real cups and saucers for coffee, stemware for water, and a raised stand for your handbag. This is not an inexpensive salon, but it is well worth it.
Very friendly and helpful staff. My fiancé booked us a couple’s massage—my first massage ever. When it was over, I asked him why we hadn't done it sooner. The atmosphere is beautiful and soothing. It brings a sense of calm and relaxation. I could have fallen asleep! I very highly recommend Pure Luxe and I anticipate our return very soon.
Absolutely FANTASTIC! The Luxe spa package with lunch was the perfect anniversary present. I left the spa completely relaxed and feeling great. Everyone was friendly, a delight to be around, and no one tried to push products. The atmosphere was soothing and the spa was extremely clean, but not in an off-putting sterile way. The use of essential oils and soft background music added to the ambiance. Props to Christy for her fabulous 60-minute Swedish Massage (my first and definitely not my last), Sherry for the relaxing facial (even after two weeks I still receive compliments on my skin), and Brenda for her straight-from-heaven mani/pedi (the polish lasted for weeks).
My visit was very pleasant. The ambience and design of the salon is simultaneously soothing and beautiful. The transition from one area to another (dressing area, for instance, to massage area) is discreetly quiet, and I found myself rejuvenated and ready to face the world again after being in your establishment. My kudos to the designer and decorator, and your staff is attractively attentive. I look forward to my next time in Knoxville and being able to include Pure Luxe in my plans.
I have found my all-inclusive salon, spa, and medical spa! I'm in love with Pure Luxe! I love Chelsea, my RN for all of my injectables! Daniela is doing my color, and my hair is getting healthy again. Thank you both and all of the staff there that are so nice and accommodating! I enjoy a spa-like experience, especially to de stress. I'm impressed with the knowledge they have to keep me informed of specials and new things.
Pure Luxe is pure amazing. I've experienced a variety of services at the spa including: mani/pedi, massages, facials, and waxing. In addition, I get my hair cut and colored in the salon by two extremely talented professionals. Not only is the atmosphere calming, but the staff are pleasant and the service received is always top notch. I feel relaxed and pampered when I leave Pure Luxe. Their facilities are pristine. This is my go-to salon and spa here in Knoxville. Try them out!
I have had the most amazing experience with you all. I highly, highly recommended Natalie. She is the sweetest, most caring, talented aesthetician I have ever had. From helping me reach my skin goals and making me feel comfortable and beautiful, I just couldn't brag on her enough! Thank you so much Natalie and Pure Luxe!