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About Us

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Knoxville’s Best Salon, Spa and Medical Spa

After visiting several of the world’s finest resort and destination spas, founder Rusty Bittle, desired to create a luxurious spa environment in his hometown. He envisioned an extraordinary place, where clients could retreat, relax, and rejuvenate in pure luxury. Rusty teamed up with some of Knoxville’s best designers and builders, and in November 2009, Pure Luxe Salon, Spa & Medspa was opened. Then in June 2018, Pure Luxe was purchased by locals Tim Varney and Blake Henry, who are excited to continue what Rusty started.

Beginning June 2019, Pure Luxe is proud to provide services in two Knoxville locations: Hardin Valley (our flagship location) and Downtown West (our medspa only location). Our flagship location is a 9,000 square-foot facility offering salon, spa, and medspa services. Our newest Downtown West location operates as a full-service medical spa.

Our mission is to provide luxury, client-focused salon, spa, and medical spa treatments that far exceed the service standards of any other beauty industry establishment in East Tennessee. We believe that our team of friendly professionals, state-of-the-art facilities, serene environment, and our vast service offerings differentiate us from other salons, spas, and medical spas in the Knoxville area.


Core Values


We provide a luxury experience that focuses on the senses to our clients at every touch-point.

We are committed to going above and beyond to serve our clients before ourselves.

We offer a full-range and innovative service menu that is provided by a team of educated professionals.

We practice honor, initiative, and professionalism in order to foster team unity.

We partner with likeminded brands that offer the highest quality products and equipment.

We create wealth for our company and team through profits and goals.


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